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● The Why Markets

Privacy Policy

Last updated: March 2026

Your privacy matters to us. Here's what we collect and why.

What we collect: • Account information (name, email) — to create your account • Portfolio holdings — to personalize your dashboard and AI features • Decision journal entries and morning plans — stored locally on your device • Usage data — to improve the product • Delivery preferences — to send your digest at the right time

Local storage: Some data (theme preference, tab state, decision journal, morning plans) is stored in your browser's localStorage and never transmitted to our servers unless you explicitly sync.

What we DO NOT do: • We never sell your personal data to third parties • We never sell your portfolio data • We never share your holdings with advertisers • We never use your data for trading purposes

AI Processing: Your portfolio data is sent to Anthropic's Claude AI to generate personalized briefings and analysis. Anthropic does not retain this data after processing. See Anthropic's privacy policy for details.

Data Storage: Your data is stored securely on Supabase (PostgreSQL) with encryption at rest and in transit. All connections use TLS 1.3.

Data Deletion: You can export or delete all your data at any time from Settings. Upon account deletion, all data is permanently removed within 30 days.

Contact: privacy@thewhymarkets.com